In a world saturated with household goods, true standouts are rare. While choices abound, few resonate on a deeper level. It is in this landscape that JIMIHOME emerges—a brand with a distinct voice and an unwavering commitment. Under its parent company, Mili Youhe Home Technology, it has become more than a vendor of tools; it is an advocate for thoughtful living and a testament to intentional design.

The Foundation: A Philosophy of Purpose, Not Just Product

Since its inception, JIMIHOME has been built on a core principle that sets it apart: a firm stance against creating generic "channel-filler" products.

The brand believes that products lacking a unique design soul and merely serving basic functions cannot truly connect with people or meet the modern consumer's desire for a refined life.

Instead, JIMIHOME chose a more challenging but far more meaningful path—a scenario-based brand and product strategy. They delve into the specific scenes of everyday home life, from DIY repairs and tech tinkering to gardening and organization. JIMIHOME does not pursue a one-size-fits-all approach but focuses on developing "the right product" for specific scenarios and communities. This disciplined focus on "what to do and what not to do" is the bedrock of its brand attitude.

The Core Pillar: The "AQIE" Product Excellence System

A strong philosophy requires a rigorous system for execution. After years of refinement, JIMIHOME developed its proprietary "AQIE" product evaluation framework, the core methodology behind every item it creates.

A – Appearance: Redefining Tool Aesthetics
JIMIHOME holds the conviction that tools need not be cold industrial objects; they can be artistic pieces that enhance a living space. The brand insists on original design, rethinking product aesthetics from the ground up. This dedication has yielded impressive results: 56 design patents and prestigious international awards including the Red Dot Design Award, iF Design Award, and Good Design Award.

Whether it’s the full-body rubber paint of the Muzi Series or the minimalist aluminum alloy of the Qingyun Series, each product offers tactile warmth and beauty.

Q – Quality: A Four-Stage Inspection Lifeline
Great design must be matched by superior quality. JIMIHOME implements a comprehensive quality control system spanning R&D, supply chain management, and final assembly. Central to this is the Four-Stage Inspection Process: every product must pass strict checks at factory exit, raw material intake, assembly line, and final warehouse acceptance. This ensures every item delivered meets the highest standards.

I – Innovation: The Leap from Incremental to Disruptive
Initially focused on minor improvements, market experience taught JIMIHOME that only disruptive innovation delivers real user value. Product development is postponed unless a significant innovative angle is identified. Innovation may arise from aesthetic breakthroughs, changes in usage habits, functional upgrades, or structural reinventions.

The flagship JIMIBOX, with modular, freely configurable layers, completely transforms the fixed and cumbersome design of traditional toolboxes, making tool storage flexible and efficient.

E – Experience: Emotional Connection Through a "Five-Step" Journey
JIMIHOME defines experience as a comprehensive, multi-layered journey. Every user touchpoint is meticulously designed through a Five-Step Method: Unboxing, First Glance, Usage, Environmental Integration, and Emotional Resonance. Thoughtful packaging, surprising details, tactile satisfaction, and seamless integration into home life create joy and connection—the essence of the JIMIHOME experience.

Strategic Expansion: A Precise Product Ecosystem

Backed by this robust system, JIMIHOME’s product lines are clear and strategically focused:

Pro-Tool Series: Designed for tech enthusiasts, hobbyists, and makers. Products like the portable Muzi Series, the Qingyun Series with its satisfying pop-up mechanism, and the desk-focused Huajianyue Series are not just tools but symbols of identity and passion for their users.

Home Tool Series: Catering to daily household needs. The revolutionary JIMIBOX organizes screwdrivers, drills, electrical tools, and cleaning gear into modular compartments, solving the common pain point of disorganized tools. It has become a "must-have" in many homes.

Looking forward, JIMIHOME is actively developing new lines in Home & Garden, Storage & Organization, and Home Cleaning, steadily building a complete ecosystem centered on refined home living.

The Driving Force: A Team of Passionate Creators

Behind JIMIHOME is a creative team of over 125 members across nine departments, from R&D to sales. They uphold a culture of "Shared Responsibility, Courage to Innovate, and Never Giving Up". Focused on user communities and market niches, this team views "making products with an attitude" not merely as a job, but as a mission.

A Global Vision for Home Life

JIMIHOME’s story is one of global ambition and universal appeal. The brand demonstrates that exceptional design and quality are borderless, proven by international accolades and a growing global user community. It addresses the shared human desire for beauty, functionality, and meaning in everyday surroundings.